斯巴鲁

Subaru is phonetically rendered as 斯巴鲁 (Sī bā lǔ) in Chinese. The brand name comes from the Japanese word for the Pleiades star cluster (昴, Subaru). The Chinese phonetic rendering has no astronomical meaning, but the brand is associated with all-wheel drive capability and reliability in Chinese markets.

Character-by-character pronunciation

斯巴鲁 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.