宝马

BMW (Bayerische Motoren Werke) is known as 宝马 (Bǎo mǎ) in China — meaning 'precious/treasure horse'. This elegant semantic rendering evokes the legendary Chinese concept of a fine steed. It is one of the most admired brand translations in China.

Character-by-character pronunciation

宝马 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.