Rolls-Royce in Chinese
劳斯莱斯
Láo sī lái sī
AutomotiveNaming strategyPhonetic transliteration
Rolls-Royce is phonetically rendered as 劳斯莱斯 (Láo sī lái sī) in Chinese. The name was chosen for sound approximation. 劳 means 'labor/toil', which is incongruous with the ultra-luxury brand image, but the name is so established that it is used universally.
Character-by-character pronunciation
劳Láo
斯sī
莱lái
斯sī
劳斯莱斯 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference