Pixar in Chinese
皮克斯
Pí kè sī
EntertainmentNaming strategyPhonetic transliteration
Pixar is phonetically rendered as 皮克斯 (Pí kè sī) in Chinese. 皮 means 'skin/leather/cheeky', 克 means 'to overcome', and 斯 is a literary phonetic particle. Pixar Animation Studios was founded in 1986 (originally part of Lucasfilm) and created the first fully computer-animated feature film, Toy Story (1995). It has been a subsidiary of Disney since 2006, known for films like Finding Nemo, The Incredibles, and Up.
Character-by-character pronunciation
皮Pí
克kè
斯sī
皮克斯 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference