Peugeot in Chinese

标致

Biāo zhì

Automotive
Naming strategySemantic translation

Peugeot's Chinese name 标致 (Biāo zhì) means 'good-looking/beautiful/distinctive'. This is a semantic translation — the word 标致 is a common Chinese adjective meaning attractive or well-crafted. The French automaker has been in China since 1985 through the Dongfeng Peugeot joint venture.

Character-by-character pronunciation

Biāo
zhì

标致 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference