乐金

LG's official Chinese name is 乐金 (Lè jīn), meaning 'happy gold'. LG stands for 'Life's Good', but in Chinese 乐金 is a phonetic-semantic hybrid: 乐 approximates 'L' while meaning 'joy', and 金 approximates 'G' while meaning 'gold'. However, LG is also commonly referred to simply as 'LG' in Chinese markets, particularly in younger consumer segments.

Character-by-character pronunciation

乐金 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.