海尔

Haier's name 海尔 (Hǎi ěr) is the company's original Chinese name, with 'Haier' being the romanization. 海 means 'sea' and 尔 is a classical/literary character. The name phonetically resembles the German word 'Herr' (Mr./gentleman), reflecting the company's admiration for German engineering quality.

Character-by-character pronunciation

海尔 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.