Lexus in Chinese
雷克萨斯
Léi kè sà sī
AutomotiveNaming strategyPhonetic transliteration
Lexus is phonetically rendered as 雷克萨斯 (Léi kè sà sī) in Chinese. 雷 means 'thunder', 克 means 'to overcome', 萨 is a phonetic character, and 斯 is a literary particle. 'Thunder-overcome' has an energetic, dominant quality. Lexus is Toyota's luxury vehicle division, launched in 1989. The name was chosen from over 200 candidates for its associations with luxury and elegance.
Character-by-character pronunciation
雷Léi
克kè
萨sà
斯sī
雷克萨斯 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference