乐高

LEGO is rendered as 乐高 (Lè gāo) in Chinese — meaning 'happy and tall/high'. This phonetic rendering serendipitously captures the joy (乐) of building things taller (高), making it one of the most apt brand translations. LEGO comes from the Danish 'leg godt' meaning 'play well'.

Character-by-character pronunciation

乐高 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.