日立

Hitachi's Chinese name 日立 (Rì lì) directly translates the Japanese 日立: 日 means 'sun/Japan' and 立 means 'to stand/rise'. Together 'the sun rises' — a powerful, optimistic image. Hitachi was founded in 1910 and is one of Japan's largest conglomerates, spanning electronics, infrastructure, construction machinery, and power systems.

Character-by-character pronunciation

日立 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.