Caterpillar in Chinese
卡特彼勒
Kǎ tè bǐ lè
IndustrialNaming strategyPhonetic transliteration
Caterpillar is phonetically rendered as 卡特彼勒 (Kǎ tè bǐ lè) in Chinese. The four characters approximate the English name while 彼勒 suggests 'the other side's strength'. Caterpillar was founded in 1925 in Peoria, Illinois through the merger of Holt Manufacturing and C. L. Best Tractor Co. The CAT brand's distinctive yellow earthmoving equipment is iconic at construction sites worldwide, including across China's infrastructure boom.
Character-by-character pronunciation
卡Kǎ
特tè
彼bǐ
勒lè
卡特彼勒 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
More Industrial brands
Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference