Caterpillar in Chinese

卡特彼勒

Kǎ tè bǐ lè

Industrial
Naming strategyPhonetic transliteration

Caterpillar is phonetically rendered as 卡特彼勒 (Kǎ tè bǐ lè) in Chinese. The four characters approximate the English name while 彼勒 suggests 'the other side's strength'. Caterpillar was founded in 1925 in Peoria, Illinois through the merger of Holt Manufacturing and C. L. Best Tractor Co. The CAT brand's distinctive yellow earthmoving equipment is iconic at construction sites worldwide, including across China's infrastructure boom.

Character-by-character pronunciation

卡特彼勒 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference