博世

Bosch is rendered as 博世 (Bó shì) in Chinese. 博 means 'broad/learned' and 世 means 'world/generation'. Together the name means 'broad world knowledge' or 'world-renowned scholar' — a meaning that elevates the German engineering company's image in Chinese markets.

Character-by-character pronunciation

博世 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.