先锋

Vanguard's Chinese name 先锋 (Xiān fēng) is a direct semantic translation meaning 'vanguard/pioneer/avant-garde'. 先 means 'first/ahead' and 锋 means 'sharp edge/tip'. This is a perfect translation — Vanguard pioneered low-cost index fund investing. The firm was founded in 1975 by John Bogle in Malvern, Pennsylvania, and revolutionized personal investing by introducing the first index mutual fund for individual investors.

Character-by-character pronunciation

先锋 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.