瑞银

UBS (Union Bank of Switzerland) is known as 瑞银 (Ruì yín) in Chinese. 瑞 is the first character of Switzerland's Chinese name (瑞士, Ruì shì) and 银 means 'bank/silver'. Together 'Swiss bank' is a perfectly concise semantic translation that immediately identifies the bank's national origin and financial nature. UBS is the world's largest private bank by assets under management.

Character-by-character pronunciation

瑞银 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.