Twix in Chinese
特趣
Tè qù
Food & BeverageNaming strategyPhonetic transliteration
Twix is phonetically rendered as 特趣 (Tè qù) in Chinese. 特 means 'special/unique' and 趣 means 'interesting/fun'. Together 'special fun' is an apt name for a playful candy bar. Twix was created by Mars in 1967 in the UK (originally called Raider in some European markets) and consists of a biscuit layered with caramel and coated in chocolate.
Character-by-character pronunciation
特Tè
趣qù
特趣 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference