赛百味

Subway's Chinese name 赛百味 (Sài bǎi wèi) means 'surpassing a hundred flavors' — a creative rendering that phonetically approximates 'Sub-way' while making a flavor claim. It positions the brand as offering superior variety.

Character-by-character pronunciation

赛百味 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.