士力架

Snickers is phonetically rendered as 士力架 (Shì lì jià) in Chinese. 士 means 'scholar/warrior', 力 means 'strength/power', and 架 means 'frame/structure'. Together 'warrior strength structure' accidentally creates a very energetic, powerful image — fitting for a candy bar marketed as an energy-sustaining snack. Snickers is produced by Mars and is the world's best-selling candy bar.

Character-by-character pronunciation

士力架 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.