摇滚汉堡

Shake Shack's Chinese name 摇滚汉堡 (Yáo gǔn hàn bǎo) is a creative rendering: 摇滚 means 'rock and roll' and 汉堡 means 'hamburger'. This semantic translation captures the playful, energetic spirit of the American burger chain. Shake Shack was founded in 2004 in Madison Square Park, New York City by restaurateur Danny Meyer. It has rapidly expanded in China with premium burger offerings.

Character-by-character pronunciation

摇滚汉堡 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.