罗氏

Roche (F. Hoffmann-La Roche) is rendered as 罗氏 (Luó shì) in Chinese. 罗 phonetically approximates 'Ro' and 氏 means 'clan/family' — making the full name mean 'the Roche family/clan'. This gives the Swiss pharmaceutical giant a family business character in Chinese naming.

Character-by-character pronunciation

罗氏 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.