路透社

Reuters is rendered as 路透社 (Lù tòu shè) in Chinese. 路 means 'road/path', 透 means 'to penetrate/transparent', and 社 means 'organization/agency'. Together 'road penetrating agency' phonetically approximates 'Reuters' while the idea of penetrating (透) information channels suits a news wire service. Reuters was founded in 1851 by Paul Julius Reuter.

Character-by-character pronunciation

路透社 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.