Pringles in Chinese
品客
Pǐn kè
Food & BeverageNaming strategyPhonetic transliteration
Pringles is phonetically rendered as 品客 (Pǐn kè) in Chinese. 品 means 'taste/quality/product' and 客 means 'guest/customer'. Together 'tasting guests' or 'quality customer' creates a pleasant hospitality-meets-taste image. Pringles is known for its distinctive saddle-shaped chips and cylindrical canister. The brand is now owned by Kellogg's after being sold by Procter & Gamble in 2012.
Character-by-character pronunciation
品Pǐn
客kè
品客 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference