Nestlé in Chinese
雀巢
Què cháo
Food & BeverageNaming strategySemantic translation
Nestlé's Chinese name 雀巢 (Quècháo) is a direct semantic translation: 雀 means 'sparrow/small bird' and 巢 means 'nest'. Together it means 'bird's nest' — a perfect translation of the Nestlé name (which comes from the German word for 'little nest'). The bird's nest logo reinforces this connection.
Character-by-character pronunciation
雀Què
巢cháo
雀巢 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference