雀巢咖啡

Nescafé is branded as 雀巢咖啡 (Quècháo kāfēi) in Chinese — 雀巢 is the Chinese name for Nestlé (bird's nest) and 咖啡 means coffee. This makes the Chinese name 'Nestlé Coffee' rather than a transliteration of 'Nescafé'. Nescafé was created in 1938 by Nestlé to help solve Brazil's coffee surplus problem, and has since become the world's most popular instant coffee brand.

Character-by-character pronunciation

雀巢咖啡 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.