银河

Milky Way chocolate bar is translated as 银河 (Yín hé) in Chinese, meaning 'silver river' — the poetic Chinese name for the Milky Way galaxy. This semantic translation works perfectly for the candy bar. Notably, in the UK and Australia, Milky Way refers to a lighter nougat bar, while the American Milky Way is similar to what's called Mars bar in Europe. Both use the 银河 translation in Chinese.

Character-by-character pronunciation

银河 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.