梦龙

Magnum is rendered as 梦龙 (Mèng lóng) in Chinese. 梦 means 'dream' and 龙 means 'dragon'. Together 'dream dragon' creates a fantastical, premium image fitting for a luxury ice cream brand. While phonetically approximating 'Mag-num', the dragon reference gives the brand an especially powerful resonance in Chinese culture. Magnum is produced by Unilever's Wall's/Heartbrand division.

Character-by-character pronunciation

梦龙 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.