M&M's in Chinese

M&M's

M & M ' s

Food & Beverage
Naming strategyPhonetic transliteration

M&M's is used by its original name in Chinese markets and is commonly referred to as 'M&M' or 'M豆' (M dòu, 'M bean') informally. The candy-coated chocolate brand was created in 1941 by Forrest Mars Sr. and Bruce Murrie (hence M&M — Mars and Murrie). The name and colorful spokescandy characters are universally recognized in China without requiring a Chinese phonetic translation.

Character-by-character pronunciation

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M&M's uses 5 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference