Lay's in Chinese
乐事
Lè shì
Food & BeverageNaming strategySemantic translation
Lay's (known as Walkers in the UK) is rendered as 乐事 (Lè shì) in Chinese, meaning 'happy events/joyful things'. This semantic translation captures the snacking pleasure associated with potato chips, rather than using a phonetic approach. PepsiCo's Lay's brand is one of the most popular snack brands in China, with locally-tailored flavors including cucumber and Peking duck.
Character-by-character pronunciation
乐Lè
事shì
乐事 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference