奇巧

KitKat is rendered as 奇巧 (Qí qiǎo) in Chinese. 奇 means 'strange/wonderful/rare' and 巧 means 'skillful/clever/coincidentally'. Together 'wonderful coincidence' or 'marvelous skill' is an elegant rendering that phonetically approximates 'Kit-Kat' while carrying a memorable meaning. KitKat is manufactured by Nestlé globally (except in the US where it's made by Hershey's).

Character-by-character pronunciation

奇巧 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.