家乐氏

Kellogg's is rendered as 家乐氏 (Jiā lè shì) in Chinese. 家 means 'home/family', 乐 means 'happy/joyful', and 氏 means 'clan/family'. Together 'happy home family' perfectly positions the breakfast cereal brand, while phonetically approximating 'Kel-logg'. The brand was founded by Will Keith Kellogg in Battle Creek, Michigan in 1906.

Character-by-character pronunciation

家乐氏 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.