JPMorgan in Chinese
摩根大通
Mó gēn dà tōng
FinanceNaming strategyPhonetic + semantic blend
JPMorgan Chase is rendered as 摩根大通 (Mó gēn dà tōng) in Chinese. 摩根 phonetically approximates 'Morgan' and 大通 means 'greatly connected/widely linked'. 大通 was the original name for Chase Manhattan Bank in China (大通银行). The merger of J.P. Morgan and Chase Manhattan in 2000 combined both names in Chinese: Morgan + great connections.
Character-by-character pronunciation
摩Mó
根gēn
大dà
通tōng
摩根大通 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference