JPMorgan in Chinese

摩根大通

Mó gēn dà tōng

Finance
Naming strategyPhonetic + semantic blend

JPMorgan Chase is rendered as 摩根大通 (Mó gēn dà tōng) in Chinese. 摩根 phonetically approximates 'Morgan' and 大通 means 'greatly connected/widely linked'. 大通 was the original name for Chase Manhattan Bank in China (大通银行). The merger of J.P. Morgan and Chase Manhattan in 2000 combined both names in Chinese: Morgan + great connections.

Character-by-character pronunciation

gēn
tōng

摩根大通 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference