亨氏

Heinz is phonetically rendered as 亨氏 (Hēng shì) in Chinese. 亨 means 'prosperous/go smoothly' and 氏 means 'clan/family'. Together it reads as 'the prosperous Hein family' — a phonetic rendering that also carries a family business warmth. H.J. Heinz founded the company in Pennsylvania in 1869; it is famous for its 57 Varieties branding.

Character-by-character pronunciation

亨氏 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.