喜力

Heineken is rendered as 喜力 (Xǐ lì) in Chinese. 喜 means 'joy/happiness' and 力 means 'strength/power'. Together 'joyful strength' is an excellent rendering for a beer brand — it approximates 'Hei-ke-n' phonetically while conveying positive, energetic qualities. The Dutch brewing company founded in 1864 is one of the world's most recognized beer brands.

Character-by-character pronunciation

喜力 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.