高盛

Goldman Sachs is rendered as 高盛 (Gāo shèng) in Chinese. 高 means 'high/tall' and 盛 means 'flourishing/thriving/grand'. Together 'high flourishing' captures both a phonetic approximation of 'Goldman' and an auspicious commercial meaning. The investment bank was founded in 1869 in New York by Marcus Goldman and his son-in-law Samuel Sachs.

Character-by-character pronunciation

高盛 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.