德芙

Dove Chocolate is rendered as 德芙 (Dé fú) in Chinese — distinct from Dove soap (多芬). 德 means 'virtue/Germany' and 芙 means 'lotus flower'. Together 'virtuous lotus' is an elegant, romantic name — perfect for a chocolate brand. The phonetic rendering approximates 'De-ve' while the lotus imagery evokes purity and romance. Dove Chocolate uses the slogan 牵挂你 ('thinking of you') in China.

Character-by-character pronunciation

德芙 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.