Domino's in Chinese
达美乐
Dá měi lè
Food & BeverageNaming strategyPhonetic transliteration
Domino's Pizza is rendered as 达美乐 (Dá měi lè) in Chinese. 达 means 'to reach/attain', 美 means 'beautiful/America', and 乐 means 'joy/happy'. Together 'reach American joy' has a positive, aspirational meaning while phonetically approximating 'Dom-in-o's'. Domino's was founded in 1960 by Tom Monaghan in Ypsilanti, Michigan. Its 30-minute delivery guarantee became famous.
Character-by-character pronunciation
达Dá
美měi
乐lè
达美乐 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference