Corona in Chinese
科罗娜
Kē luó nà
Food & BeverageNaming strategyPhonetic transliteration
Corona is phonetically rendered as 科罗娜 (Kē luó nà) in Chinese. 科 means 'science/subject', 罗 means 'to spread', and 娜 is a feminine phonetic character. The Mexican beer brand, produced by Grupo Modelo (owned by AB InBev), is recognized by its clear bottle and lime garnish. Sales temporarily dipped in early 2020 due to name association with COVID-19, then recovered.
Character-by-character pronunciation
科Kē
罗luó
娜nà
科罗娜 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference