贝莱德

BlackRock is phonetically rendered as 贝莱德 (Bèi lái dé) in Chinese. 贝 means 'shell/money' (shells were ancient Chinese currency), 来 means 'to come', and 德 means 'virtue/Germany'. Together 'money comes virtue' has an auspicious financial meaning. BlackRock was founded in 1988 by Larry Fink in New York and is the world's largest asset management firm, managing over trillion in assets.

Character-by-character pronunciation

贝莱德 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.